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Kathy Marshack News

Entrepreneurs – Nurture Your Creativity Even If You’re Not “Creative”

Wednesday, July 19, 2017


Nurture Your Creativity Even If You’re Not “Creative” How would you describe the creative process? Difficult, isn’t it? The very concept of creativity, coming up with something innovative and original, makes something as structured as a “process” sound counterintuitive.

Perhaps you don't feel like you’re very creative. Maybe you see yourself as the practical problem-solver, the roll-up-your-sleeves kind of person…

The thing is you don’t have to be an eccentric or an artist in order to be creative. And as a business owner, it would be a mistake to assign the task of creativity to others because of a perceived lack of creativity on your part. What if all it took was hard work, determination and time?

You are probably more creative than you give yourself credit. Creativity is at the foundation of entrepreneurship. The ability of an entrepreneur to generate new ideas that have practical, real-world application is the foundation of countless business start-ups.

Being a creative entrepreneur goes beyond just creating new products and ideas. Even in you work in a family business that has been providing the same products or services for generations, you still need to be creative. A person with a flexible, creative mind is also going to be adept at improving current products, services and systems. You can be on the lookout for new and different ways to improve your business. Perhaps your contribution to the family business could be finding a new niche or effectively utilizing an existing one.

Creativity when linked with entrepreneurship requires more than just an interesting idea. There are a lot of good ideas out there, but if you want to build a successful business you need a process that will allow you to support and properly execute that idea.

How can you enhance your creative process?

Schedule time to be creative. Instead of waiting for creativity to magically appear, choose a problem, challenge, or goal you want to tackle and give yourself a deadline. Then schedule time in your calendar to work on it, using the following suggestions.

Identify and learn about your subject.
Understanding your topic will contribute to your ability to think creatively about it. Thinking creatively involves looking at your “problem” from multiple angles, considering all of the ins and outs. Be willing to look at the situation without previous bias. Also, look for examples of success that you can learn from, whether in your industry or outside of it.

Think from a new perspective. This is the step in which your new idea starts to take shape. Be willing to go out of your comfort zone during this step. Find a new approach to your task without limiting yourself. Allow yourself free reign of thought, don’t “edit” yourself, since that only hinders your creative process. At this point there are no stupid ideas!

Let your subconscious mind go to work.
Now begins the “mulling” stage. Let your idea sit for a while, allowing your subconscious to continue working on the problem. Surprisingly, this is often one of the most important stages of a creative process. You will often return with a fresh perspective, ready to continue.

Problem solve.
During this stage you are working on making your idea practical. It’s once again important that you don’t limit yourself, but this is the stage where you start streamlining your idea into a more workable package. This is where you start thinking about your idea as something that could actually be implemented.

Think critically. Now is the time to edit yourself. Look at the problem and your solution, and assess its viability. Ask someone whose opinion you value to try to find holes in your solution. Because you may be emotionally attached to idea, it can be difficult to critique it on your own without bias.

Critical thinking is the end of your creative process, now it is time to implement any viable ideas left. Once again you don’t have to be especially “creative” to implement this process, all you have to do is show up.

What if you have a tangled problem and the more you think about it the more stuck you feel? You might benefit from a session with a therapist. As surprising as it may sound, I’ve had many business epiphanies occur in my office over the years. Please contact my office to set up an appointment. I have an office in Jantzen Beach where we can meet in person or I offer online therapy for those residing in Oregon or Washington states if that is more convenient for you.



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