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Kathy Marshack News

Why Women in Business Are Frequently Misunderstood

Saturday, September 19, 2009


With the changes in the economy, more and more women are going back to work and many of them are starting their own businesses. At times women are not always taken seriously when it comes to running a business. I don't think that people are discriminating because of gender necessarily. It's probably more because they don't know how to relate to women business owners. Women have different values and these values are showing up in how women design their businesses. Women business owners are more likely to be in tune with the challenge of juggling work and family. A lot of women business owners work from home, which allows them to be available for work and family. While this sounds ideal for a woman, it can sometimes cause a problem. The problem is invisibility. For example, I lost a contract to provide certain psychological services because my office is at home. I was told that home offices are not professional enough. However, I always thought I was clever to find a way to be with my family and still develop my career interests. Obviously this is not a value shared by the contractor. So, how can a woman overcome the challenge of invisibility? Simply put, they need to be bold and speak up. They need to educate lenders and others about the values of blending family and work life. Learn to be clear, assertive, and decisive. Just think of the example that these working mothers are teaching their daughters. They are teaching them how to be true to their feminine spirit and yet develop their creative side through career, professional and business. This is extremely valuable since it is most likely that these young women will grow up and be in the working world. If you are a working woman or are married to one, I recommend reading my article Balancing Life as a Dual-Career Couple. Understanding one another better in your different roles will lead to harmony within the family arrangement.


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